Monday, December 28, 2009

Box Office: Avatar Sets 2nd Weekend Record

James Cameron appears to have pulled off another hit with his newest film, Avatar. Despite some naysayers, the film definitely looks on track to become one of the highest grossing films of the year, and perhaps of all time. In it's second weekend, Avatar grossed 75.6 million - down only 1.8% from it's first weekend! As good word-of-mouth continues to spread, Cameron's visual spectacle will no doubt spawn more films using the same technology, ushering in a new era of big-budget filmmaking.

In other news, Sherlock Holmes debuted with 62.3 million, a more than solid figure for the Robert Downey Jr. vehicle.

This last weekend of the year boosted 2009's total box office take to 10.3 billion, a new record. Theater attendance was up, which is a good sign in a time when piracy has become more and more prevalent. Overall - a decent year for the movies.

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