The new independent film Paranormal Activity continues to build a following as it expands to more than 170 theaters this weekend. This is one case where internet buzz and viral marketing appear to be paying off in a big way. The film reportedly made an estimated 2.5 million on Friday - not bad for an $11,000 budget. With its building success, hopefully Paranormal Activity will arrive at a theater somewhere remotely close to me, although I won't hold my breath.
The movie functions as "found footage" in the vein of The Blair Witch Project, and centers on a couple who attempt to document the strange happenings that are occurring in their home. With all of the comparisons being made to The Blair Witch Project, this would be a great film to see with a midnight crowd close to Halloween. So here's hoping that this film finds its way into even more theaters. At least that way there's more options than another Saw film this month.